Entrepreneurship

Our Entrepreneurship program is anchored by an aggressive team of coaches, consisting of advanced-degree professionals with real-world experience. Our coaches are predictably entrepreneurial, with more than fifty-five years of combined experience in starting, owning and operating small businesses.

Prosper Entrepreneurship coaching offers three specialized courses: Marketing, Infopreneuring and Entrepreneurship. Within each of these customized courses, students receive accelerated learning, profitable implementation and optimized calibration of successful business strategies. Students learn the fundamentals of business such as lead generation, business optimization, direct mail, financial management, product development and publishing.

> View a sample of an Entrepreneurship lesson

Topics of study may include:

Identifying personal strengths and weaknesses (SWOT analysis)	Undergoing an entrepreneurial assessment profile
Identifying and leveraging business resources	Effective business goal setting
Market and competitive analysis	Opportunity identification
Entity structuring	Business planning (writing a business plan)
Risk management (types of insurance)	Accounting and cash flow
Funding opportunities	Establishing joint ventures
Customer profiling	Business positioning and branding
Unique selling propositions	Risk Reduction
Advertising and marketing	eCommerce solutions for businesses
Optimizing an existing web presence with SEO	Maximizing core competencies
Outsourcing systems and projects	Structuring and planning for expansion
Increasing your number of customers or clients	Increasing your average transaction Value
Increasing your frequency of Purchase	Surveys
General Marketing Information	Advertising
Direct Mail	Referral Systems
Acquiring Customers at Break-even / Back-end Profits	Risk Reversals
Host-beneficiary Relationships	Ways to Increase Retention Rate
Steps to Increasing Inquiry-to-sale Rate	Direct Mail
Telemarketing	Special Events and Information Rights
Qualified Lists	Unique Selling Proposition
Increasing Perceived Value through Better Customer Education	Using Public Relations
Turning prospects Into Sales	Ways to Increase Your Customers Retention Rate
Ways to Increase your Inquire-to-Sale Conversion Rate	Revenue/Marketing Building Block Model
Increasing Average Transaction Value	Use of up-sell and Cross-sell
Use of Point-of-sale Promotions	Package complimentary Products together
Increase your price and margins	Change the profile of products/services
Offer larger units of purchase	Increasing Your Frequency of Purchase
Back-end product/service systems	Maintaining Strong, Positive Relationships
Endorse other People's Products/Services to your list	Use Price Inducements
Optimization of Elements	Business Philosophy
Leveraging	Becoming an Innovator
Applying the optimization strategy to persuading your customers	Identify and Work with your current and past Customer Lists
Follow up by telephone	Bump and Up-sell
Sell, then Sell Again	Use your Competitor's Resources and Profits
Offer Extended Guarantees and Incentives	Lock in Sales in Advance
License Your Successful Concepts	Reposition Yourself as an Expert in Your Industry
Decreasing your Overhead	Write only Direct-Response Ads and Sales Letters
Recognize and Identify your Hidden Assets	Optimizing your strategy
Analyze your Optimum Strategy	Testing, Measuring, and Evaluation