David Higley

Chief Marketing Officer

David Higley joined Prosper in 2008 as the chief marketing officer. In this role, David leads the company's marketing department and manages strategic marketing and advertising efforts.

Prior to joining Prosper, David was the executive vice president of online marketing for EURO RSCG DRTV, where he managed the online marketing team and was responsible for building and developing an online marketing platform. He also managed interactive marketing and television partnerships for a variety of clients.

He began his career at Icon Health & Fitness, Inc., the largest manufacturer of home fitness equipment. During his 12-year tenure at Icon, he was responsible for direct brand strategies for NordicTrack, HealthRider, ProForm, Image, Weider, and Reebok. Under David's leadership, all aspects of TV advertising, print advertising, direct mail, and online campaigns improved efficiency and productivity, and sales increased for eight consecutive years.

In 2002 he became vice president of marketing and advertising for Corinthian Colleges. David managed an advertising/marketing budget of up to $150 million for this publicly traded company, which was recognized by Fortune Magazine as the #6 fastest growing company.

David is a graduate of Utah State University with a bachelor's degree in biology.